Most of the industries in our society have their websites. some of them are working better and some of them are weak.
There comes the importance of blogging.
Blogging has many uses, some of them are list below,
- Drives traffic to your website
- Increases your SEO/SERP
- Helps in position your brand as a leader
- Develops better customer relationships
- Connects people to your brand
- Generates leads
Blogging drives traffic to your website
Blogs allow displaying relevant content for your customer’s needs.
Your business might be on social media platforms like facebook, twitter, Pinterest, etc. if you link these platforms with your website or blog, your customers get a connection to your website and thereby you will get maximum traffic to your website. for that, you need to attach links or articles of your website content in your social media post, and additionally, you need to post inbound links in your blog articles to drive traffic to landing pages.
Blogging increase SEO/SERP
Blogging increases your SEO status. fresh contents are the main key point for that.that helps to beat your competitors in the SEO result.
Always use keywords in your articles, use topic-related words and expressions when writing your blog posts. So you need to write content related to your business, industry, products in the blog.
The keywords and topics on your website are how google finds your site for these searched words.
Blogging helps in position your brand as a leader
Well written articles about your brand demonstrate your company as a leader in the industry. By posting a topic related to your product shows your knowledge about the product in the market.
If you write posts your products, your customers will get to know you as the knowledge source for the product they want. Due to that you gradually become the hub or place for the product in the industry.
Another important thing is due to these, you will get the customer’s trust.
Bloggings develops better customer relationships
Blogging deepens a better connection with your customers. By using your website, your clients can get to know your business or product from anywhere. Customers get better information about your products from the blog post.
You will get a chance to respond to the comments of customers and interacts with your customers. If they have questions about a product, you can able to give proper guidance directly on your website and these comments help new customers to know about your product.
Blogging connects people to your brand
Blogging resembles the standards, nature, vision, and personality of your company, and it helps in connects people to your brand.
Blogging generates leads
If you set an option for the subscription using customer’s data like emails, phone numbers, etc, you will get leads and it will use for future marketing purposes. You can use these leads to promote your business and products. The more you can connect with a lead, the better the chance of converting them into customers.